000 00807nam a2200241Ia 4500
008 191130s2008##################000#0#eng##
020 _a9780132059589
022 _a2007039014
040 _aACL
_cACL
082 _a658.830285554 BUR
100 _aBurns, Alvin C
245 _aBasic marketing research : using Microsoft Excel data analysis
_cAlvin C. Burns, Ronald F. Bush
250 _a2nd ed
260 _aUpper Saddle River, NJ
_bPearson Prentice Hall
_cc2008
300 _axxix, 4-510 p. : col. ill., col. maps ; 26 cm
500 _aIncludes bibliographical references (p. 489-498) and indexes
650 _aMarketing research
650 _aMicrosoft Excel (Computer file)
700 _aBush, Ronald F
990 _a6b80ba77ac10000c5ba1fe8081948904
991 _a95617
999 _c377966
_d377966