| 000 | 00642nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2008##################000#0#eng## | ||
| 020 | _a9780195693072 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.802 SCA | ||
| 100 | _aScaria, Arul George | ||
| 245 |
_aAmbush marketing : game within a game _cArul George Scaria |
||
| 260 |
_aOxford _bOxford University Press _c2008 |
||
| 300 | _axvii, 217 p. ; 24 cm | ||
| 500 | _aIncludes bibliographical references (p. [203]-210) and index | ||
| 650 | _aCorporate sponsorship | ||
| 650 | _aMarketing - Managment | ||
| 990 | _ab2e20e08ac10000c1d3eddd05d5c76ed | ||
| 991 | _a110575 | ||
| 999 |
_c366907 _d366907 |
||