| 000 | 00764nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2008##################000#0#eng## | ||
| 020 | _a9780071508285 | ||
| 022 | _a2010282182 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.800285 VOL | ||
| 100 | _aVollmer, Christopher | ||
| 245 |
_aAlways on : advertising, marketing and media in an era of consumer control _cChristopher Vollmer with Geoffrey Precourt |
||
| 260 |
_aNew York _bMcGraw Hill _cc2008 |
||
| 300 | _a215 p. : ill. ; 21 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aConsumer behavior | ||
| 650 | _aInternet marketing | ||
| 650 | _aMarketing | ||
| 700 | _aPrecourt, Geoffrey | ||
| 990 | _a843c1e3cac10000c47f0fc89a612ccee | ||
| 991 | _a99886 | ||
| 999 |
_c366681 _d366681 |
||