000 | 00751nam a2200253Ia 4500 | ||
---|---|---|---|
008 | 191130s2008##################000#0#eng## | ||
020 | _a9780761935957 | ||
022 | _a2007047145 | ||
040 |
_aACL _cACL |
||
082 | _a658.8001 BAI | ||
100 | _aBaisya, Rajat K | ||
245 |
_aAesthetics in marketing _cRajat K. Baisya, G.Ganesh Das |
||
260 |
_aNew Delhi ; Thousand Oaks, Calif _bResponse Books _c2008 |
||
300 | _a313 p. : ill. ; 26 cm | ||
500 | _aIncludes bibliographical references and index | ||
650 | _aAesthetics | ||
650 | _aConsumers' preferences | ||
650 | _aMarket segmentation | ||
650 | _aNew products | ||
700 | _aDas, G. Ganesh | ||
990 | _a7e850540ac10000c457fdc93b693a5d2 | ||
991 | _a99054 | ||
999 |
_c364049 _d364049 |