000 00751nam a2200253Ia 4500
008 191130s2008##################000#0#eng##
020 _a9780761935957
022 _a2007047145
040 _aACL
_cACL
082 _a658.8001 BAI
100 _aBaisya, Rajat K
245 _aAesthetics in marketing
_cRajat K. Baisya, G.Ganesh Das
260 _aNew Delhi ; Thousand Oaks, Calif
_bResponse Books
_c2008
300 _a313 p. : ill. ; 26 cm
500 _aIncludes bibliographical references and index
650 _aAesthetics
650 _aConsumers' preferences
650 _aMarket segmentation
650 _aNew products
700 _aDas, G. Ganesh
990 _a7e850540ac10000c457fdc93b693a5d2
991 _a99054
999 _c364049
_d364049