| 000 | 00795nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2009##################000#0#eng## | ||
| 020 | _a9780230633896 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a659.10954 BHA | ||
| 100 | _aBhatia, Tej K | ||
| 245 |
_aAdvertising & marketing in rural India : language, culture, and communication _cTej K. Bhatia |
||
| 250 | _a2nd ed | ||
| 260 |
_aNew Delhi _bMacmillan India _c2009 |
||
| 300 | _axxvii, 327 p. : chiefly col. ill. ; 25 cm | ||
| 500 | _aIncludes bibliographical references (p. [297]-312) and index | ||
| 650 | _aAdvertising - India | ||
| 650 | _aAdvertising - Language | ||
| 650 | _aCommunication in marketing - India | ||
| 650 | _aMarketing - India | ||
| 990 | _a47d8911dac10000c7a6bb3195fca164a | ||
| 991 | _a88041 | ||
| 999 |
_c363864 _d363864 |
||