| 000 | 00716nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2016##################000#0#eng## | ||
| 020 | _a9783658105570 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a659.1 VER | ||
| 245 |
_aAdvances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative _cedited by Peeter Verlegh, Hilde Voorveld, Martin Eisend |
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| 250 | _a1st ed | ||
| 260 |
_aWiesbaden _bSpringer Fachmedien Wiesbaden _c2016 |
||
| 300 | _axii, 406 p. : ill | ||
| 650 | _aBusiness - Marketing. | ||
| 700 | _aEisend, Martin | ||
| 700 | _aVerlegh, Peeter | ||
| 700 | _aVoorveld, Hilde | ||
| 990 | _ad38b2b0aac100b4608259672c0c3bfe3 | ||
| 991 | _a452782 | ||
| 999 |
_c363106 _d363106 |
||