000			01098nam a2200205Ia 4500
008			191130s2008##################000#0#eng##
020			_a9780750684910
040			_aACL _cACL
082			_a796.0698 SCH
100			_aSchwarz, Eric C
245			_aAdvanced theory and practice in sport marketing _cEric C. Schwarz and Jason D. Hunter
260			_aOxford _bButterworth-Heinemann _c2008
300			_axxvi, 443 p. : ill. ; 26 cm
500			_aIntroduction to sport marketing -- Managing the sport marketing mix -- Sport marketing research -- Sport marketing information systems -- Sport consumer behavior -- Sport product management -- Sales management in sport -- Purchasing and supply chain management in sport --Communication management in sport -- Sport advertising -- Sport sponsorship -- Sport retail management -- Sport E-business and e-commerce -- International and global marketing in sport -- Enterprise sport marketing management
650			_aSports--Marketing
700			_aHunter, Jason D
990			_a95d87a35ac10000c077e8b30b96e42d9
991			_a332026
999			_c363034 _d363034