| 000 | 00828nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2008##################000#0#eng## | ||
| 020 | _a9780470165065 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.827 VIN | ||
| 100 | _aVinjamuri, David | ||
| 245 |
_aAccidental branding : how ordinary people build extraordinary brands _cDavid Vinjamuri |
||
| 260 |
_aHoboken, NJ _bJohn Wiley & Sons, Inc _c2008 |
||
| 300 | _axii, 212 p. ; 24 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aBranding (Marketing) - United States - Case studies | ||
| 650 | _aBusinesspeople - United States - Biography | ||
| 650 | _aEntrepreneurship - United States - Case studies | ||
| 650 | _aSerendipity - United States - Case studies | ||
| 990 | _a69f9e376ac10000c414c7b50e5c993a1 | ||
| 991 | _a94770 | ||
| 999 |
_c360919 _d360919 |
||