| 000 | 00762nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2009##################000#0#eng## | ||
| 020 | _a9781598638721 | ||
| 022 | _a2008935083 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.827 MIL | ||
| 100 | _aMiletsky, Jason I | ||
| 245 |
_aPerspectives on branding _cJason I. Miletsky, Genevieve Smith |
||
| 260 |
_aBoston, MA _bCourse Learning _c2009 |
||
| 300 | _axvi, 276, [24] p. : ill. ; 23 cm | ||
| 500 | _aIncludes index | ||
| 650 | _aBrand name products | ||
| 650 | _aBrand name products - Case studies | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aBranding (Marketing) - Case studies | ||
| 700 | _aSmith, Genevieve | ||
| 990 | _a65c72b2dac10000c6e982ed621707e87 | ||
| 991 | _a94219 | ||
| 999 |
_c34636 _d34636 |
||