000 | 00758nam a2200241Ia 4500 | ||
---|---|---|---|
008 | 191130s2007##################000#0#eng## | ||
020 | _a9788131716717 | ||
022 | _a2008028928 | ||
040 |
_aACL _cACL |
||
082 | _a658.8 KOT | ||
100 | _aKotler, Philip | ||
245 |
_aA framework for marketing management : integrated with PharmaSim _cPhilip Kotler, Kevin Lane Keller ; in collaboration with Stu James |
||
250 | _a3rd ed | ||
260 |
_aNoida _bPearson _c2007 |
||
300 | _a382 p. : ill. ; 23 cm | ||
500 | _aIncludes bibliographical references and index | ||
650 | _aMarketing - Management | ||
700 | _aJames, Stuart W | ||
700 | _aKeller, Kevin Lane | ||
990 | _aadc048dcac10000c4be9923e1757b017 | ||
991 | _a109168 | ||
999 |
_c341019 _d341019 |