000 00758nam a2200241Ia 4500
008 191130s2007##################000#0#eng##
020 _a9788131716717
022 _a2008028928
040 _aACL
_cACL
082 _a658.8 KOT
100 _aKotler, Philip
245 _aA framework for marketing management : integrated with PharmaSim
_cPhilip Kotler, Kevin Lane Keller ; in collaboration with Stu James
250 _a3rd ed
260 _aNoida
_bPearson
_c2007
300 _a382 p. : ill. ; 23 cm
500 _aIncludes bibliographical references and index
650 _aMarketing - Management
700 _aJames, Stuart W
700 _aKeller, Kevin Lane
990 _aadc048dcac10000c4be9923e1757b017
991 _a109168
999 _c341019
_d341019