000 00650nam a2200217Ia 4500
008 191130s1999##################000#0#eng##
020 _a9781574442342
022 _a98051466
040 _aACL
_cACL
082 _a658.8 PAL
100 _aPaley, Norton
245 _aThe manager's guide to competitive marketing strategies
_cNorton Paley
250 _a2nd ed
260 _aBoca Raton, FL
_bSt. Lucie Press
_cc1999
300 _axvii, 427 p. : ill. ; 27 cm
500 _aIncludes bibliographical references and index
650 _aMarketing - Management
990 _ab2bb2f89ac10000c6010e59b615a4225
991 _a110493
999 _c306090
_d306090