000 00670nam a2200217Ia 4500
008 191130s2004##################000#0#eng##
020 _a9780070593916
040 _aACL
_cACL
082 _a658.45 CAY
100 _aCaywood, Clarke L
245 _aThe handbook of strategic public relations & integrated communications
_cClarke L. Caywood
260 _aNew Delhi
_bTata McGraw-Hill
_c2004
300 _axxvi, 574p. : ill. ; 26cm
500 _aIncludes index
650 _aCommunication in management
650 _aCommunication in marketing
650 _aPublic relations
990 _af1409b1aac10000c774f2b81477c6567
991 _a128368
999 _c304579
_d304579