000 | 00670nam a2200217Ia 4500 | ||
---|---|---|---|
008 | 191130s2004##################000#0#eng## | ||
020 | _a9780070593916 | ||
040 |
_aACL _cACL |
||
082 | _a658.45 CAY | ||
100 | _aCaywood, Clarke L | ||
245 |
_aThe handbook of strategic public relations & integrated communications _cClarke L. Caywood |
||
260 |
_aNew Delhi _bTata McGraw-Hill _c2004 |
||
300 | _axxvi, 574p. : ill. ; 26cm | ||
500 | _aIncludes index | ||
650 | _aCommunication in management | ||
650 | _aCommunication in marketing | ||
650 | _aPublic relations | ||
990 | _af1409b1aac10000c774f2b81477c6567 | ||
991 | _a128368 | ||
999 |
_c304579 _d304579 |