000			00901nam a2200265Ia 4500
008			191130s2000##################000#0#eng##
020			_a198297793
022			_a37459
040			_aACL _cACL
082			_aHD59.2 .E93 2000 659.2/85
245			_aThe expressive organization : linking identity, reputation, and the corporate brand _cedited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen
260			_aOxford _bOxford University Press _c2000
300			_axv, 292 p. : ill. ; 24 cm
500			_aIncludes bibliographical references and index
650			_aBranding (Marketing)
650			_aBusiness communication
650			_aCorporate image
650			_aCorporations - Public relations
700			_aHatch, Mary Jo
700			_aHolten Larsen, Mogens
700			_aSchultz, Majken
990			_a363f0944ac10000c74ca295d6664852f
991			_a83677
999			_c303828 _d303828