| 000 | 00869nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2000##################000#0#eng## | ||
| 020 | _a9780198297796 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a659.285 SCH | ||
| 245 |
_aThe expressive organization : linking identity, reputation, and the corporate brand _cedited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen |
||
| 260 |
_aOxford _bOxford University Press _c2000 |
||
| 300 | _axv, 292 p. : ill. ; 24 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aBusiness communication | ||
| 650 | _aCorporate image | ||
| 650 | _aCorporations - Public relations | ||
| 700 | _aHatch, Mary Jo | ||
| 700 | _aHolten Larsen, Mogens | ||
| 700 | _aSchultz, Majken | ||
| 990 | _a369ae837ac10000c4187a17d242c826d | ||
| 991 | _a83955 | ||
| 999 |
_c303827 _d303827 |
||