000 00730nam a2200217Ia 4500
008 191130s2010##################000#0#eng##
020 _a9780749460730
040 _aACL
_cACL
082 _a658.8342 HIG
100 _aHigham, William
245 _aThe next big thing : spotting and forecasting consumer trends for profit
_cWilliam Higham
260 _aLondon
_bKogan Page Limited
_c2010
300 _aix, 261 p. : ill. ; 23x16 cm
500 _aIncludes bibliographical references and index. First South Asian Edition
650 _aConsumer behavior - Forecasting
650 _aNew products
650 _aSales forecasting
990 _a423ae129ac100b464cf41d4c0e62499b
991 _a451291
999 _c294421
_d294421