| 000 | 00818nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s1997##################000#0#eng## | ||
| 020 | _a9780521481465 | ||
| 022 | _a96049355 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a659.2 MAY | ||
| 100 | _aMayhew, Leon H | ||
| 245 |
_aThe new public : professional communication and the means of social influence _cLeon H. Mayhew |
||
| 260 |
_aCambridge _bCambridge University Press _c1997 |
||
| 300 | _axi, 332 p. ; 24 cm | ||
| 500 | _aIncludes bibliographical references (p. 303-325) and index | ||
| 650 | _aCommunication - Social aspects | ||
| 650 | _aInfluence (Psychology) | ||
| 650 | _aManipulative behavior | ||
| 650 | _aPersuasion (Psychology) | ||
| 650 | _aPublic relations | ||
| 990 | _a2daeaf77ac10000c6519e8ec8fe97fbf | ||
| 991 | _a82266 | ||
| 999 |
_c294390 _d294390 |
||