| 000 | 00779nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2009##################000#0#eng## | ||
| 020 | _a9780073381008 | ||
| 022 | _a2007049708 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.802 CRA | ||
| 100 | _aCravens, David W | ||
| 245 |
_aStrategic marketing _cDavid W. Cravens, Nigel F. Piercy |
||
| 250 | _a9th ed | ||
| 260 |
_aBoston _bMcGraw-Hill Irwin _cc2009 |
||
| 300 | _axv, 784 p. : ill., map ; 27 cm | ||
| 500 | _aIncludes bibliographical references and indexes | ||
| 650 | _aMarketing - Decision making | ||
| 650 | _aMarketing - Management | ||
| 650 | _aMarketing - Management - Case studies | ||
| 700 | _aPiercy, Nigel | ||
| 990 | _a9d5bd41aac10000c391cfbe89f1ee836 | ||
| 991 | _a104972 | ||
| 999 |
_c291432 _d291432 |
||