| 000 | 00678nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2008##################000#0#eng## | ||
| 020 | _a9788131719770 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.827 KEL | ||
| 100 | _aKeller, Kevin Lane | ||
| 245 |
_aStrategic brand management : building, measuring, and managing brand equity _cKevin Lane Keller |
||
| 250 | _a3rd ed | ||
| 260 |
_aUpper Saddle River, NJ _bPearson/Prentice Hall _c2008 |
||
| 300 | _axxi, 692 p. : ill. ; 27 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aBrand name products - Management | ||
| 990 | _a71d738ddac10000c4034b8e429621a01 | ||
| 991 | _a186953 | ||
| 999 |
_c291364 _d291364 |
||