| 000 | 00774nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2009##################000#0#eng## | ||
| 020 | _a9780199580880 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a659.1 PER | ||
| 100 | _aPercy, Larry | ||
| 245 |
_aStrategic advertising management _cLarry Percy, Richard Elliott |
||
| 250 | _a3rd ed | ||
| 260 |
_aOxford _bOxford University Press _c2009 |
||
| 300 | _axviii, 424 p. : ill. (some col.) ; 25 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aAdvertising -- Management | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aSales promotion | ||
| 650 | _aStrategic planning | ||
| 700 | _aElliott, Richard | ||
| 990 | _a56a17f3bac10000c4187a17d0e0cef0e | ||
| 991 | _a91025 | ||
| 999 |
_c291361 _d291361 |
||