| 000 | 00883nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2009##################000#0#eng## | ||
| 020 | _a9780136043317 | ||
| 022 | _a2008034733 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.827 LIG | ||
| 100 | _aLight, Larry | ||
| 245 |
_aSix rules for brand revitalization : learn how companies like McDonald's can re-energize their brands _cLarry Light and Joan Kiddon |
||
| 260 |
_aUpper Saddle River, N.J _bWharton School Pub _c2009 |
||
| 300 | _axx, 218 p. : ill. ; 24 cm., hpk | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aBrand name products - Management | ||
| 650 | _aBranding (Marketing) - Management | ||
| 650 | _aMcDonald's Corporation - Case studies | ||
| 650 | _aProduct life cycle | ||
| 700 | _aKiddon, Joan | ||
| 990 | _a600bbd1bac10000c30114397f92184d3 | ||
| 991 | _a92885 | ||
| 999 |
_c289581 _d289581 |
||