| 000 | 00741nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2008##################000#0#eng## | ||
| 020 | _a9780749454746 | ||
| 022 | _a2007042310 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.82 MUL | ||
| 100 | _aMullin, Roddy | ||
| 245 |
_aSales promotion : how to create, implement & integrate campaigns that really work _cRoddy Mullin and Julian Cummins |
||
| 250 | _a4th ed | ||
| 260 |
_aLondon _bKogan Page _c2008 |
||
| 300 | _axx, 300 p. : ill. ; 24 cm | ||
| 500 | _aIncludes bibliographical references (p. 292) and index | ||
| 650 | _aMarketing | ||
| 650 | _aSales promotion | ||
| 700 | _aCummins, Julian | ||
| 990 | _a70263764ac10000c49e9270c9d7461ea | ||
| 991 | _a96489 | ||
| 999 |
_c288019 _d288019 |
||