| 000 | 00661nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2010##################000#0#eng## | ||
| 020 | _a9780749457044 | ||
| 022 | _a2009043351 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.82 MUL | ||
| 100 | _aMullin, Roddy | ||
| 245 |
_aSales promotion : how to create, implement & integrate campaigns that really work _cRoddy Mullin |
||
| 250 | _a5th ed | ||
| 260 |
_aLondon _bKogan Page Limited _c2010 |
||
| 300 | _axviii, 262 p. : ill. ; 24 cm | ||
| 500 | _aIncludes index | ||
| 650 | _aMarketing | ||
| 650 | _aSales promotion | ||
| 990 | _a4b4ffa4fac10000c42bd820086b41096 | ||
| 991 | _a88426 | ||
| 999 |
_c288018 _d288018 |
||