000 00689nam a2200217Ia 4500
008 191130s1993##################000#0#eng##
020 _a9781852786014
040 _aACL
_cACL
082 _a658.8 HOL
245 _aMarketing
_cedited by Stanley C. Hollander and Kathleen M. Rassuli
250 _a1st ed
260 _aAldershot, Hants, England ; Brookfield, Vt., USA
_bE. Elgar
_c1993
300 _axxxiii, 615 p. : ill. ; 25 cm
500 _aIncludes bibliographical references and index
650 _aMarketing - History
700 _aHollander, Stanley C
700 _aRassuli, Kathleen M
990 _a73459444ac10000c17396daee6629d35
991 _a314888
999 _c277883
_d277883