| 000 | 00676nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2006##################000#0#eng## | ||
| 020 | _a9780072961904 | ||
| 022 | _a2004059292 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8 WAL | ||
| 100 | _aWalker, Orville C | ||
| 245 |
_aMarketing strategy : a decision-focused approach _cOrville C. Walker, Jr. ... [et al.] |
||
| 250 | _a5th ed | ||
| 260 |
_aBoston _bMcGraw-Hill Irvin _cc2006 |
||
| 300 | _axx, 346 p. : ill. (some col.) ; 26 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing - Management | ||
| 990 | _aa857ae0cac10000c14f50a698b4cb8a5 | ||
| 991 | _a107688 | ||
| 999 |
_c274796 _d274796 |
||