| 000 | 01156nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2009##################000#0#eng## | ||
| 020 | _a9781848601178 | ||
| 022 | _a2008935275 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.83 CAD.1 | ||
| 245 |
_aMarketing strategy _cedited by John Cadogan |
||
| 260 |
_aThousand Oaks, CA _bSAGE _c2009 |
||
| 300 | _a6 v. : ill. ; 25 cm | ||
| 500 | _aIncludes bibliographical references. Content Note : v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought --v. 2. Marketing strategy processes and tools --v. 3. Marketing-mix strategies --product strategy and promotion strategy --v. 4. Marketing-mix strategies --distribution strategy and pricing strategy --v. 5. Marketing strategy organization and implementation --v. 6. Evoking and emerging issues in marketing strategy.   | ||
| 650 | _aMarketing - Management | ||
| 650 | _aMarketing - Planning | ||
| 650 | _aStrategic planning | ||
| 700 | _aCadogan, John W | ||
| 990 | _adb8f3690ac10000c62d1e9b52b3f1f3a | ||
| 991 | _a119729 | ||
| 999 |
_c274793 _d274793 |
||