000			00686nam a2200217Ia 4500
008			191130s2003##################000#0#eng##
020			_a9780071413633
040			_aACL _cACL
082			_a658.1554 LEN
100			_aLenskold, James D
245			_aMarketing ROI : the path to campaign, customer, and corporate profitability _cJames D. Lenskold
260			_aNew York _bMcGraw-Hill _c2003
300			_axiv, 268 p. : ill. ; 24 cm
500			_aIncludes bibliographical references and index
650			_aCapital investments - Evaluation
650			_aProfit
650			_aRate of return
990			_a9b50a636ac10000c258a75406ab418f9
991			_a210491
999			_c274791 _d274791