| 000 | 00727nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2011##################000#0#eng## | ||
| 020 | _a9780470524619 | ||
| 022 | _a35933 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.83 AAK | ||
| 100 | _aAaker, David A | ||
| 245 |
_aMarketing research _cDavid A. Aaker, V. Kumar, George S. Day, Robert P. Leone |
||
| 250 | _a10th ed | ||
| 260 |
_aHoboken, NJ _bWiley _cc2011 |
||
| 300 | _axvii, 701 p. : ill. ; 25 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing research | ||
| 700 | _aDay, George S | ||
| 700 | _aKumar, V | ||
| 700 | _aLeone, Robert P | ||
| 990 | _a8f0704dcac10000c19d8c80a3837aab7 | ||
| 991 | _a102401 | ||
| 999 |
_c274779 _d274779 |
||