| 000 | 00679nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2007##################000#0#eng## | ||
| 020 | _a9780470810705 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.83 AAK | ||
| 100 | _aAaker, David A | ||
| 245 |
_aMarketing research _cDavid A. Aaker, V. Kumar, George S. Day |
||
| 250 | _a2nd ed | ||
| 260 |
_aAustralia _bJohn Wiley & Sons Australia, Ltd _cc2007 |
||
| 300 | _axix, 601 p. : ill. ; 27 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing research | ||
| 700 | _aDay, George S | ||
| 700 | _aKumar, V | ||
| 990 | _afbe5f88aac10000c650737076fd4d84c | ||
| 991 | _a436544 | ||
| 999 |
_c274773 _d274773 |
||