| 000 | 00724nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2009##################000#0#eng## | ||
| 020 | _a9780073404721 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8 KER | ||
| 100 | _aKerin, Roger A | ||
| 245 |
_aMarketing _cRoger A. Kerin, Steven W. Hartley, William Rudelius |
||
| 250 | _a9th ed | ||
| 260 |
_aBoston ; New Delhi _bMcGraw-Hill/Irwin _c2009 |
||
| 300 | _axlvii, 742 p. ; col. ill. ; 29 cm | ||
| 500 | _aIncludes bibliographical references (p. 673-704) and indexes | ||
| 650 | _aMarketing | ||
| 700 | _aHartley, Steven William | ||
| 700 | _aRudelius, William | ||
| 990 | _aff8db107ac10000c583d7f437e5e1a52 | ||
| 991 | _a133800 | ||
| 999 |
_c273432 _d273432 |
||