000 00615nam a2200193Ia 4500
008 191130s2009##################000#0#eng##
020 _a9781598691238
040 _aACL
_cACL
082 _a658.827 LAN
100 _aLane, Frank
245 _aKiller brands : create and market a brand that will annihilate the competition
_cFrank Lane
260 _aAvon, Mass
_bAdams Media Corporation
_c2009
300 _axii, 211 p. ; 22 cm
500 _aIncludes indexes
650 _aBranding (Marketing)
990 _a427add61ac100b464cf41d4c7f4feb93
991 _a451302
999 _c270265
_d270265