000 00592nam a2200193Ia 4500
008 191130s2004##################000#0#eng##
020 _a9780199266272
040 _aACL
_cACL
082 _a658.8 PAL
100 _aPalmer, Adrian
245 _aIntroduction to marketing : theory and practice
_cAdrian Palmer
260 _aOxford
_bOxford University Press
_c2004
300 _axxiv, 645 p. : ill. ; 25 cm
500 _aIncludes bibliographical references and indexes
650 _aMarketing
990 _af036720fac10000c774f2b8171ee0374
991 _a127270
999 _c269921
_d269921