000 | 00592nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 191130s2004##################000#0#eng## | ||
020 | _a9780199266272 | ||
040 |
_aACL _cACL |
||
082 | _a658.8 PAL | ||
100 | _aPalmer, Adrian | ||
245 |
_aIntroduction to marketing : theory and practice _cAdrian Palmer |
||
260 |
_aOxford _bOxford University Press _c2004 |
||
300 | _axxiv, 645 p. : ill. ; 25 cm | ||
500 | _aIncludes bibliographical references and indexes | ||
650 | _aMarketing | ||
990 | _af036720fac10000c774f2b8171ee0374 | ||
991 | _a127270 | ||
999 |
_c269921 _d269921 |