000 00635nam a2200217Ia 4500
008 191130s2009##################000#0#eng##
020 _a9780199557448
022 _a2009000272
040 _aACL
_cACL
082 _a658.8 PAL
100 _aPalmer, Adrian
245 _aIntroduction to marketing : theory and practice
_cAdrian Palmer
250 _a2nd ed
260 _aOxford
_bOxford University Press
_c2009
300 _axxiii, 551 p. : ill. ; 25 cm
500 _aIncludes bibliographical references and indexes
650 _aMarketing
990 _aa38bd8f9ac10000c38927909cd94c7d5
991 _a106734
999 _c268812
_d268812