| 000 | 02246nam a2200193Ia 4500 | ||
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| 008 | 191130s2010##################000#0#eng## | ||
| 020 | _a9788120330962 | ||
| 040 |
_aACL _cACL |
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| 082 | _a658.049 CHE | ||
| 100 | _aCherunilam, Francis | ||
| 245 |
_aInternational business : text and cases _cFrancis Cherunilam |
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| 260 |
_aNew Delhi _bPHI Learning Private Limited _c2010 |
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| 300 | _axxiii, 848 p | ||
| 500 | _aContents : List of Boxes. List of Figures. List of Tables. Preface. Preface to the First Edition. 1. Introduction to International Business. 2. International Operations Management. 3. International Business Environment. 4. International Trading Environment. 5. GATT/WTO and Global Liberalisation. 6. International Monetary System and Foreign Exchange Market. 7. International Banking and Eurocurrency Market. 8. International Economic Organisations. 9. International Investment and Finance. 10. Multinational Corporations. 11. International Goods, Services and Financial Flows and Balance of Payments. 12. Globalisation. 13. International Business Intelligence. 14. Market Selection. 15. Market Entry Strategies. 16. Market Coverage Strategies. 17. International Product Decisions. 18. International Pricing. 19. International Distribution. 20. International Promotion. 21. International Organisation and HRM. 22. Some Social Issues in International Business. 23. Trade Policy and Regulation in India. 24. Export Promotion. 25. Trade and BOP of India. 26. India in the Global Setting. 27. Globalization of Indian Business. Case Studies???1. South East Asian Economic Crisis. 2. The Global Television Receiver Industry. 3. The P&G-Godrej Alliance. 4. Different for Gamble. 5. Ban on Leather Goods from India. 6. Human Rights Protection. 7. Whose Basmati Is It? 8. Globalisation of Pop Culture. 9. Mahindra & Mahindra. 10. Casual Wear Inc. 11. Towel Manufacturing Company (TMC). 12. Quality Furniture Ltd. 13. Porcelain Producer Ltd. 14. Decorative Tiles Ltd. 15. Tiles and Ceramics Ltd. (TCL). 16. Garment Export Ltd. 17. Indian Leather Goods Exports. Name Index. Company Index. Subject Index | ||
| 650 | _aInternational Business | ||
| 990 | _ad38a6a6aac10000c5d9a2296ab3f1d90 | ||
| 991 | _a238200 | ||
| 999 |
_c267842 _d267842 |
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