| 000 | 00653nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2008##################000#0#eng## | ||
| 020 | _a9780170136679 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.802 CHI | ||
| 100 | _aChitty, William | ||
| 245 |
_aIntegrated marketing communications _cWilliam Chitty, Nigel Barker, Terence A. Shimp |
||
| 250 | _a2nd ed | ||
| 260 |
_aSouth Melbourne _bCengage Learning _c2008 |
||
| 300 | _a414 p. : ill. ; 27 cm | ||
| 650 | _aManagement | ||
| 650 | _aMarketing | ||
| 700 | _aBarker, Nigel | ||
| 700 | _aShimp, Terence A | ||
| 990 | _a998444d3ac10000c4187a17d5794b925 | ||
| 991 | _a104678 | ||
| 999 |
_c267623 _d267623 |
||