| 000 | 00639nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2008##################000#0#eng## | ||
| 020 | _a9780170120081 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.802 CHi | ||
| 100 | _aChetty, William | ||
| 245 |
_aIntegrated marketing communications _cWilliam Chetty, Nigel Barker and Terence A. Shimp |
||
| 260 |
_aAustralia _bThomson _c2008 |
||
| 300 | _axx, 471 p. : ill. ; 26 cm | ||
| 500 | _aIncludes Index | ||
| 650 | _aMarketing - Management | ||
| 700 | _aBarker, Nigel | ||
| 700 | _aShimp, Terence A | ||
| 990 | _a8e8377feac10000c4187a17d6d86fc69 | ||
| 991 | _a102105 | ||
| 999 |
_c267622 _d267622 |
||