| 000 | 00728nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2005##################000#0#eng## | ||
| 020 | _a9780749445256 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.827 LEP | ||
| 100 | _aLePla, F. Joseph | ||
| 245 |
_aIntegrated branding : becoming brand-driven through company-wide action _cF. Joseph LePla & Lynn M. Parker |
||
| 250 | _aFirst South Asian Edition | ||
| 260 |
_aLondon ; Sterling, VA _bKogan Page _c2005 |
||
| 300 | _axiv, 299 p. : ill. ; 24 cm | ||
| 500 | _aIncludes bibliographical references (p. [285]-287) and index | ||
| 650 | _aBranding (Marketing) | ||
| 700 | _aParker, Lynn M | ||
| 990 | _a65889638ac10000c4187a17d58f67511 | ||
| 991 | _a94068 | ||
| 999 |
_c267618 _d267618 |
||