000 | 00734nam a2200241Ia 4500 | ||
---|---|---|---|
008 | 191130s2002##################000#0#eng## | ||
020 | _a9780130332714 | ||
022 | _a2001016317 | ||
040 |
_aACL _cACL |
||
082 | _a658.848 KEE | ||
100 | _aKeegan, Warren J | ||
245 |
_aGlobal marketing management _cWarren J. Keegan |
||
250 | _a7th ed | ||
260 |
_aUpper Saddle River, NJ _bPrentice Hall _c2002 |
||
300 | _axxv, 617 p. : ill. ; 27 cm | ||
500 | _aIncludes bibliographical references and index | ||
650 | _aExport marketing - Management | ||
650 | _aExport marketing - Management - Case studies | ||
700 | _aGreen, Mark C | ||
990 | _a42af53bfac10000c232d2058679bb88b | ||
991 | _a87094 | ||
999 |
_c265427 _d265427 |