000 00659nam a2200205Ia 4500
008 191130s2006##################000#0#eng##
020 _a9780750667494
040 _aACL
_cACL
082 _a658.827 CHE
100 _aChernatony, Leslie De
245 _aFrom brand vision to brand evaluation: the strategic process of growing and strengthening brands
_cLeslie De Chernatony
250 _a2nd ed
260 _aAmsterdam
_bElsevier
_c2006
300 _axviii, 318 p. : ill. ; 23 cm
500 _aIncludes bibliographical references and index
650 _aMarketing
990 _a0f8195afac10000c53bc2236d12b9d37
991 _a437405
999 _c263949
_d263949