| 000 | 00788nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2008##################000#0#eng## | ||
| 020 | _a9780495095699 | ||
| 022 | _a2007922715 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a659.1 DRE | ||
| 100 | _aDrewniany, Bonnie L | ||
| 245 |
_aCreative strategy in advertising _cBonnie L. Drewniany, A. Jerome Jewler |
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| 250 | _a9th ed | ||
| 260 |
_aBelmont, CA _bThomson/Wadsworth _c2008 |
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| 300 | _axiv, 332 p. : ill. ; 26 cm. | ||
| 500 | _aJewler's name appears first on the previous edition. Includes bibliographical references and index | ||
| 650 | _aAdvertising copy | ||
| 650 | _aAdvertising layout and typography | ||
| 700 | _aJewler, A. Jerome | ||
| 990 | _a280427c3ac10000c6130159c9ef62f53 | ||
| 991 | _a81045 | ||
| 999 |
_c253747 _d253747 |
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