| 000 | 00872nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2010##################000#0#eng## | ||
| 020 | _a9781439172018 | ||
| 022 | _a2010485163 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.827 LIN | ||
| 100 | _aLindström, Martin | ||
| 245 |
_aBrand sense : sensory secrets behind the stuff we buy _cMartin Lindstrom ; foreword by Philip Kotler |
||
| 250 | _a1st Free Press trade pbk. ed | ||
| 260 |
_aNew York _bFree Press _c2010 |
||
| 300 | _a175 p. : ill. ; 22 cm | ||
| 500 | _aIncludes bibliographical references (p. 157-159) and index | ||
| 650 | _aAdvertising - Brand name products | ||
| 650 | _aAdvertising - Psychological aspects | ||
| 650 | _aBrand name products | ||
| 650 | _aBusiness names | ||
| 650 | _aSenses and sensation | ||
| 990 | _a1cd4e966ac10000c4acdb131ac402f12 | ||
| 991 | _a78891 | ||
| 999 |
_c248957 _d248957 |
||