| 000 | 00711nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2008##################000#0#eng## | ||
| 020 | _a9780749442125 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.827 IND | ||
| 245 |
_aBeyond branding _cedited by Nicholas Ind |
||
| 250 | _a1st South Asian ed | ||
| 260 |
_aLondon _bKogan Page _c2008 |
||
| 300 | _axviii, 236 p. : ill. ; 24 cm. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aBrand choice | ||
| 650 | _aBrand name products | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aProduct management | ||
| 700 | _aInd, Nicholas | ||
| 990 | _a321f5a5dac100b462076ef6718a06438 | ||
| 991 | _a450642 | ||
| 999 |
_c246828 _d246828 |
||