| 000 | 00868nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2010##################000#0#eng## | ||
| 020 | _a9780070144965 | ||
| 022 | _a2010040703 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a659.1 BEL | ||
| 100 | _aBelch, George E | ||
| 245 |
_aAdvertising and promotion : an integrated marketing communications perspective _cGeorge E. Belch, Michael A. Belch, Keyoor Purani |
||
| 250 | _a7th ed | ||
| 260 |
_aNew Delhi _bTata McGraw Hill Education _c2010 |
||
| 300 | _axxxiii, 1075 p. : ill. ; 24 cm. | ||
| 500 | _aIncludes bibliographical references (p. [990]-1027) and indexes | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aSales promotion | ||
| 700 | _aBelch, Michael A | ||
| 700 | _aPurani, Keyoor | ||
| 990 | _a8ef5d2faac10000c33fccf5e8dcd9a6d | ||
| 991 | _a102346 | ||
| 999 |
_c243599 _d243599 |
||