| 000 | 00766nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2009##################000#0#eng## | ||
| 020 | _a9780073381091 | ||
| 022 | _a2008018250 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a659.1 BEL | ||
| 100 | _aBelch, George E | ||
| 245 |
_aAdvertising and promotion : an integrated marketing communications perspective _cGeorge E. Belch & Michael A. Belch |
||
| 250 | _a8th ed | ||
| 260 |
_aBoston _bMcGraw-Hill Irwin _cc2009 |
||
| 300 | _axxv, 838 p. : col. ill. ; 29 cm. | ||
| 500 | _aIncludes indexes | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aSales promotion | ||
| 700 | _aBelch, Michael A | ||
| 990 | _a848fd124ac10000c10662765d621ee0d | ||
| 991 | _a100077 | ||
| 999 |
_c243598 _d243598 |
||