| 000 | 00789nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2006##################000#0#eng## | ||
| 020 | _a9780324311327 | ||
| 022 | _a2008922770 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a659.1 OGU | ||
| 100 | _aO'Guinn, Thomas C | ||
| 245 |
_aAdvertising and integrated brand promotion _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
||
| 250 | _a4th ed | ||
| 260 |
_aAustralia _bThomas South-Western _c2006 |
||
| 300 | _axlvii, 781 p. : col. ill. ; 28 cm. | ||
| 500 | _aIncludes bibliographical references and indexes | ||
| 650 | _aAdvertising | ||
| 650 | _aAdvertising media planning | ||
| 700 | _aAllen, Chris T | ||
| 700 | _aSemenik, Richard J | ||
| 990 | _a47e32879ac10000c4c07623673c00aa4 | ||
| 991 | _a88050 | ||
| 999 |
_c243596 _d243596 |
||