000 00723nam a2200241Ia 4500
008 191130s2006##################000#0#eng##
020 _a9788131714140
022 _a2005047639
040 _aACL
_cACL
082 _a659.1 WEL
100 _aWells, William
245 _aAdvertising : principles & practice
_cWilliam Wells, Sandra Moriarty, John Burnett
250 _a7th ed
260 _aNew Delhi
_bPearson
_c2006
300 _axxxi, 592 p. ; col. ill. ; 29 cm.
500 _aIncludes bibliographical references (p. 575-580) and index
650 _aAdvertising
700 _aBurnett, John
700 _aMoriarty, Sandra E
990 _a0b1b0b52ac10000c5360df8c8b552f18
991 _a437202
999 _c243594
_d243594