000 00638nam a2200193Ia 4500
008 191130s2006##################000#0#eng##
020 _a9780471743156
022 _a2005006850
040 _aACL
_cACL
082 _a658.8343 KEI
100 _aKeiningham, Timothy L
245 _aLoyalty myths : hyped strategies that will put you out of business-- and proven tactics that really work
_cTimothy L. Keiningham [et al.]
260 _aHoboken, NJ
_bJohn Wiley & Sons
_cc2006
300 _axvii, 254 p. : ill. ; 24 cm
650 _aCustomer loyalty
990 _a899c81a2ac10000c1e147bda3e3cdf71
991 _a101187
999 _c236131
_d236131