000 00813nam a2200241Ia 4500
008 191130s2006##################000#0#eng##
020 _a9780060819255
022 _a2005041444
040 _aACL
_cACL
082 _a658.775 MIL
100 _aMiller-Davidson, Molly
245 _aLaunch it! : how to turn good ideas into great products that sell
_cMolly Miller-Davidson, JoAnne Stone-Greier, and Michael B. Levinson
260 _aNew York
_bCollins
_c2006
300 _axvi, 272 p. ; 24 cm
500 _aIncludes bibliographical references (p. [239]-264) and index
650 _aNew products - Management
650 _aNew products - Marketing
700 _aLevinson, Michael B
700 _aStone-Geier, JoAnne
990 _af0d6087eac10000c3db87ba77b3cb988
991 _a127959
999 _c229284
_d229284