000 00600nam a2200229Ia 4500
008 191130s2004##################000#0#eng##
020 _a9780749445652
022 _a2004017032
040 _aACL
_cACL
082 _a658.8 CHE
100 _aCheverton, Peter
245 _aKey marketing skills
_cPeter Cheverton
250 _a2nd ed
260 _aLondon
_bKogan Page
_c2004
300 _axiii, 383 p. : ill. ; 25 cm
500 _aIncludes index
650 _aMarketing
650 _aStrategic planning
990 _afa0f66bcac10000c4e44ce1cd0232eb2
991 _a130846
999 _c225917
_d225917