| 000 | 00955nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2003##################000#0#eng## | ||
| 020 | _a9788126511242 | ||
| 022 | _a2002727101 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8 IAC | ||
| 245 |
_aKellogg on integrated marketing _cthe Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University ; Dawn Iacobucci and Bobby Calder, editors |
||
| 260 |
_aNew Delhi _bWiley - India _c2003 |
||
| 300 | _axxi, 314 p. : ill. ; 24 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing | ||
| 700 | _aCalder, Bobby | ||
| 700 | _aIacobucci, Dawn | ||
| 710 | _aJ.L. Kellogg Graduate School of Management. Center for Marketing Sciences, Medill School of Journalism. Dept. of Integrated Marketing Communications | ||
| 990 | _ac22fd2deac10000c7f0ff5f286f00d8e | ||
| 991 | _a114391 | ||
| 999 |
_c225724 _d225724 |
||