| 000 | 01068nam a2200289Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2004##################000#0#eng## | ||
| 020 | _a9780750648387 | ||
| 022 | _a2004274704 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8 AHM | ||
| 100 | _aAhmed, Pervaiz K | ||
| 245 |
_aInternal marketing : tools and concepts for customer-focused management _cPervaiz K. Ahmed and Mohammed Rafiq |
||
| 260 |
_aAmsterdam ; Boston _bElsevier Butterworth-Heinemann _c2004 |
||
| 300 | _ax, 299 p. : ill. ; 24 cm | ||
| 500 | _aPublished in association with The Chartered Institute of Marketing. Includes bibliographical references and index | ||
| 650 | _aCustomer relations | ||
| 650 | _aMarketing - Management | ||
| 650 | _aMarketing - Management - Case studies | ||
| 650 | _aOrganizational effectiveness | ||
| 650 | _aOrganizational effectiveness - Case studies | ||
| 650 | _aRelationship marketing | ||
| 700 | _aRafiq, Mohammed | ||
| 710 | _aChartered Institute of Marketing | ||
| 990 | _aa7c2c39bac10000c62612015ab2aaa63 | ||
| 991 | _a107343 | ||
| 999 |
_c217456 _d217456 |
||